Shop-hadia launched in the summer of 2019 with the aim of promoting African fashion in the Netherlands, and contributing to social change by campaign on behalf of street children in Labé. In the first two years the shop has not been able do as much as it wanted. The reason behind this, mainly is the fact that founder Hadiatou Barry was busy with her studies. Directly after launching the shop she went on exchange and by the time she got back, Covid19 happened. You can say that it has been a rocky start.
Nevertheless, shop-hadia was able to launch three collections in two years and managed to sell many special orders. In addition, with the proceeds generated from the shop, she was able to feed up to 27 street children, and even allow two additional children who still live with their parents, but who were at risk of ending up on the streets because of poverty, to continue their education.
Hadiatou is of the opinion that no matter how little the effort, every bit helps. Having completed her degree in European Studies, she is now more than ever eager to invest her time in shop-hadia and its goal. In the period to come she will actively campaign to ensure that more people are aware of the excruciating live conditions street children have to endure. She will also continue to promote shop-hadia and the efforts it does to be sustainable, and how it provides local designers in Conakry with work.
The first attempt to do above mentioned is the form of an informational series that explores the phenomenon of street children. This series is mostly target towards costumers of shop-hadia who for the sake of transparency but also the mere fact that by shopping at shop-hadia they make a difference in the lives of street children, should know what street children are, and why this work matters so much. Moreover, the series is also for everyone who wishes to know more about this topic.
Every Thursday a new video will be launched on youtube and in the blog section of the website.